Experience VELURA
A fully interactive fashion marketplace demo. Browse collections, filter by designer, add to cart, and explore the curated multi-vendor experience we built.
View Live Demo , VELURA
AI-Powered Discovery
Meilisearch faceted filtering by designer, category, size, and price, with AI recommendations that learn from browsing patterns
Automated Payouts
Stripe Connect splits commissions per designer instantly, automated monthly payouts with real-time earnings dashboards
Three Dashboards
Dedicated portals for designers (inventory + analytics), customers (orders + wishlist), and support (tickets + live chat)
Immersive Frontend
Three.js particle system, 3D product viewer with drag-rotate, parallax designer gallery, and scroll-driven animations
Three Portals, One VELURA
Each stakeholder gets a tailored experience, designers manage collections, customers track orders, and support resolves issues, all from dedicated dashboards.
Designer Dashboard
Product management, inventory sync, and real-time sales analytics for independent designers.
Customer Dashboard
Order tracking, saved items, and personalized style recommendations for every shopper.
Support Dashboard
Ticket resolution, automated refunds, and customer chat management for the support team.
Dashboard Previews
The Challenge
VELURA's founding team had a vision: a fashion marketplace where independent designers could sell alongside established brands, without losing their identity. Their initial Shopify setup couldn't support multi-vendor operations. Designers had no way to manage their own collections, track sales, or communicate with customers. The storefront loaded in 6.2 seconds, conversion sat at 2.1%, and there was no way to split commissions automatically.
The Approach
I architected VELURA in Laravel with a React-powered frontend. Three distinct dashboard experiences were built: a Designer Dashboard for collection management, sales analytics, and payout tracking; a Customer Dashboard for order history, wishlists, and personalized recommendations; and a Customer Service Dashboard for dispute resolution, return workflows, and live chat oversight. Stripe Connect handles automated commission splits per designer. Meilisearch powers faceted filtering by designer, category, price, and size. The storefront uses a Zara-inspired minimal aesthetic with Three.js interactive elements, a 3D product viewer, and scroll-driven animations.